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by Benedict Simone

Rams 3.0 Contemporary | Furniture Hook


Minimalist brass wall hook with machined body design.

A flat head type of wall hook is practical in that it securely holds anything placed between the base of the neck and the wall, this means you can hold more items at the same time without falling off.



Dieter Rams the German industrial designer who mastered a unique set of design principles that allowed him to create timeless products is the inspiration behind these simple and functional wall hooks. His principles summarised below set the framework for many great designer that followed who adopted this approach in their own way.

According to Dieter Rams, good design:

  • Is innovative
  • Makes a product useful
  • Is aesthetic
  • Makes a product understandable
  • Is unobtrusive
  • Is honest
  • Is long-lasting
  • Is thorough down to the last detail
  • Is environmentally friendly
  • Involves as little design as possible


Technical Specification

Material: Solid Brass

Size: Ø30 | H52

Finish:  Satin Brass


Full Specification